Why Email?
What do other marketers do to enhance customer relations?
80% send regular emails opposed to 27.7% using traditional direct marketing methods.
Have your customers heard from you recently?
81% of survey respondents reported that they were likely to visit a direct retailer's Web site after receiving an email reminder. Here are a few campaign ideas to keep you and your customers in dialogue:
First Enquiries
Invite new visitors to sign up to receive regular information from you. You can request a free customised sign-up form to add to your site when you select your first campaign.
Existing Customers
You may have a list of existing customers who have not placed an order in some time; try a gentle reminder in the form of an e-postcard. Include direct links to specific landing pages on your website they’ll find of particular interest. We can also create a tailor-made survey to send to your customers. Upon completion, your customers will then be directed to your website. Contact us for further details.
Long Established
Don't take long-established customers for granted; stay in regular contact via a monthly Newsletter. They like to know about your latest product updates and special offers before everyone else, so keep them informed. Don’t forget about customer loyalty; small rewards can go a long way. Think about including a loyalty voucher with your email.
Current Members
Keep in touch on a regular basis so members feel they really benefit from membership. Offer unique incentives and ensure your email looks professional with no attachments. Send an e-vite to all members or customers announcing your next event. Get feedback after the event via a short survey. Contact us for further details.
Will I see results?
83% of marketers in a survey by ‘Datran Media’ list email as their most important advertising tactic for 2007.
Does anybody sleep?
When do online users check their email? - 41% check in the morning and 40% in the middle of the night.